I help mid-market organizations create the data foundations they need to make better decisions.
That starts with making the right choices about data platforms, governance, semantics and architecture, based on the needs of the organization rather than the technology.
I've worked in Data & Analytics for more than 20 years, from traditional BI and data warehousing to Snowflake, modern data platforms, governance and semantics.
That experience has shaped how I work: start with the business, keep the architecture as simple as possible, and make technology fit the organization, not the other way around.
I help mid-market organizations navigate the areas that matter most when modernizing their data landscape.
There is no single best data platform. The right choice depends on your organization.
I work with Snowflake for cloud-native data platforms and Dividos for local and hybrid environments where data sovereignty, control and hyperscaler dependency matter.
Platform decisions should start with your business requirements, compliance needs, existing technology, team and budget, not with a vendor roadmap.
Trust in data isn't automatic.
I help establish governance, semantic models, ownership and lineage so people can understand, trust and act on the data they use.
Governance works best when it is designed into the platform from the start, not added as a separate programme afterwards.
Modernization doesn't automatically mean replacing the technology you already have.
I help organizations evaluate architecture, technology and deployment models based on business needs, capabilities, cost, compliance and sovereignty.
Sometimes the right decision is to adopt something new. Sometimes it is to simplify and make better use of what already works.
My career in data started in the early 2000s with Predictive Maintenance. That's where I first saw what good use of data could accomplish. Data wasn't interesting because of the database, dashboard, or algorithm behind it. It was interesting because it helped someone make a better decision before something went wrong.
That principle has stayed with me ever since.
Over the following years, I worked on Business Intelligence and Data Warehousing projects across organizations ranging from local government to multinationals. I specialized in Oracle Analytics and built an international network around that ecosystem. Then the industry began moving toward the cloud.
I started working with Snowflake in 2017 and became a Snowflake Data Superhero in 2018. I've remained part of the program since, contributing to and learning from an international community of data practitioners.
The technology has changed enormously since I started. The need to turn complex data into understandable, actionable information hasn't.
If two approaches solve the same problem, I'll usually recommend the one with fewer moving parts.
A technically impressive platform has little value if people can't understand and trust the data they use to make decisions.
Good consulting should increase your organization's capabilities, not its dependency on consultants.
I'm not interested in selling transformation for transformation's sake.
Sometimes an organization needs a new platform. Sometimes it needs better governance. Sometimes the architecture is fine and the real problem lies somewhere else.
My role is to help you figure out which problem is actually worth solving, and then help you solve it.
DaAnalytics is where I share my perspective and expertise on data platforms, governance, semantics and architecture.
As a Consulting Partner at Bravinci, I bring that experience into client engagements, combining independent thinking with the broader expertise and delivery capabilities needed for larger data challenges.
Learn more about Bravinci & DaAnalytics →I'm a father and partner who values balance. Outside work, you'll find me playing football or spending time with family and friends.
Tell me what you're trying to achieve, what isn't working, or which decision you're facing.
We'll start there.
Let’s discuss your data challengeNo obligation. Just a good conversation.
